Amazon has officially stopped selling its Dash buttons blaming the rise of voice enabled smart home devices for making their model redundant.
After just over two years in the UK, Amazon’s one-touch instant reorder buttons have been discontinued, and customers will no longer be able to purchase the devices.
Though customers will no longer be able to buy new Dash buttons, Amazon will continue to support existing devices for as long as customers keep using them, according to CNET.
Its Dash concept allowed Prime customers to reorder every-day household goods with the touch of a button, with hundreds of brands offering their own buttons and millions of devices being sold.
The retailer attributed its waning relevance to the increase of connected home devices, many of which have the Dash Replenishment Service built in, meaning devices like printers automatically re-order ink when they’re running low.
“Since the introduction of the Dash program, we’ve continued to work on making the shopping experience convenient and easy, and in some cases, even disappear for customers,” Amazon’s vice president Daniel Rausch said.
“With Dash Replenishment, we’ve launched hundreds of devices globally that automatically reorder essentials so customers don’t have to think at all about restocking. And we introduced virtual Dash Buttons, which are available digitally — whether online, in the Amazon App, through screened devices like Echo Show or on third party devices.
“We’ve also seen customers increasingly using programs like Alexa Shopping, which provides a hands free shopping experience, and Subscribe & Save, which lets customers automatically receive their favorite items every month.
“With this in mind, we’ve decided to shift the Dash program focus — as of February 28, Dash Button devices are no longer available for purchase on Amazon globally. Existing Dash Button customers can continue to use their Dash Button devices. We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons.”