JD.com and other major Chinese retailers have dropped the prices of iPhones for the second time this year as Apple continues to struggle to appeal to the market.
Alibaba-backed Suning.com has cut the price of the iPhone XS by 1000yuan (£113), adding Apple’s most expensive phone to the list of iPhone models it discounted in January.
JD.com has also said it will discount the iPhone XS and XS Max models by as much as 1700yuan (£192) having excluded them from discounts it made in January.
Furthermore Pinduoduo, a Chinese ecommerce seller which allows users to participate in group buying deals, said it would also drop the price of the iPhone XS by 1000yuan (£113).
Apple’s sales in China declined 20 per cent year-on-year, while global iPhone sales dropped 15 per cent, leading it to report its first drop in profits for over a decade.
According to analysts at market research firm Canalys, Apple makes the majority of its iPhone sales in China through third-party licenced re-sellers, as opposed to its own stores or official website.
These third-party retailers are understood to have been granted far more freedom in setting their own price points since the release of the iPhone X in 2017, one of the first handsets to break the $1000 mark.
While Apple’s own official channels have prices fixed by its US headquarters, re-sellers can set prices in co-ordination with Apple in China.