Amazon is set to shut all 87 of its experimental pop-up stores across the US and place its focus on opening more physical book stores.
According to The Wall Street Journal all of its kiosks, which are located in Whole Foods stores, Kohl’s stores and shopping malls, will close by the end of April.
“After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection,” a spokesperson said.
The kiosks largely sold Amazon’s electronics, and in light of the announcement Kohl’s chief executive said it would instead begin stocking Amazon-built electronics directly.
This reflects the retailer’s growing permanent physical presence, following its 2017 acquisition of Whole Food, the launch of its 4-Star stores and roll out of its cashierless Amazon Go fascia, allowing it to showcase and sell its own products without help from third party retailers.
This comes just days after it was revealed that Amazon could launch a new chain of grocery stores as early as this year.
The new chain reportedly will stock a mix of grocery, health and beauty products separate from Whole Foods at a lower price point.
It is not yet known whether the stores will incorporate its pioneering cashierless Amazon Go technology, however it is understood that its first store could open in Los Angeles as early as this year, while other locations in Washington, Chicago, Seattle, San Francisco and Philadelphia have been suggested.