TJ Maxx (which trades as TK Maxx in the UK) has launched a new interactive marketing campaign encouraging customers to interact with them via Instagram.
Six separate installations across New York and Los Angeles, showcasing collections of clothes curated by five different influencers will pop-up in new iconic locations throughout March.
The discount retailer is inviting customers to guess how much the collection in each of the giant transparent pods costs, submitting their guesses to TJ Maxx’s Instagram account.
The customer with the closest guess for the value of each pod will win either its entire contents or a gift voucher of equal value.
Customers can visit the pods in real life, take a picture and upload it to Instagram using the hashtags #Maxximizing #contest, or they can see the pods on via TJ Maxx’s own Instagram or the channels of each individual curator.
“My mother was a fashion designer and global traveler, so I grew up learning how to embrace my own style on a budget,” actress and curator Hannah Simone said.
“Now, as a new mother, I hope to pass the same skills on to my own child. This is why I’m so excited to partner with T.J.Maxx to bring the game of #Maxximizing to life and prove to shoppers that great quality and great prices can coexist.”