Google is set to begin allowing customers to shop items in a Google image search, as it begins to test shoppable ads.
According to a post on the search engine giant’s own blog, research suggests that 50 per cent of online shoppers said that images of a product inspired them to make a purchase, and they’re increasingly turning to Google Images for inspiration.
In light of this, Google is now introducing shoppable ads on Google Images, aimed at “providing advertisers with a new way to reach shoppers where they’re looking for more visual inspiration.”
Similar to Pinterest, various sponsored ads will be intertwined with general images within a Google Image search, displaying the price and brand when the image is hovered over.
“We’re currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like ‘home office ideas’, ‘shower tile designs’, and ‘abstract art’”, the blogpost said.
The service will reportedly be rolled out across more categories and retailers in the coming months.