Ocado has officially launched its one-hour delivery service Ocado Zoom in partnership with delivery specialist Stuart.
After revealing plans to begin testing its one-hour delivery service in February, Ocado has now officially launched its service, servicing online orders delivered to West London.
The partnership will see Ocado orders automatically allocated to the best suited available independent courier via Stuart’s technology, which is integrated into the front and back ends of Ocado’s various platforms.
“We are thrilled to be partnering with industry leader and innovator Ocado on Zoom and are excited to be enabling faster grocery delivery at such a pivotal time for this industry,” Stuart’s chief operating officer David Saenz said
“By bringing together both companies’ cutting-edge technologies, we have built a service which facilitates the grocery shopping experience and gives consumers quicker and more flexible access to grocery shopping, matching their own fast-paced lives. This sector is quickly evolving and we are excited to be at the forefront of it.”
Zoom will offer customers on-demand “small batch delivery” and will target the sub £60 section of the market, and it will cover a full range of items instead of just a few thousand normally available in a local supermarket shop.
At the end of February, Ocado and Marks & Spencer announced a £750 million joint venture which will see M&S buy half of Ocado’s retail business, giving it a full online delivery service for the first time in its history.