Neiman Marcus launches high-tech department store in Manhatten

Ben StevensInstore News

Luxury US department store Neiman Marcus is set to open its first store in Manhattan which it has packed full of high-tech “digital experiences”.

The new three storey, 188,000sq ft store located in the US’ most expansive private real estate development Hudson Yard is due to open on Friday March 15.

As part of the retailers drive to “ transform the Neiman Marcus brand into a digital luxury platform”, swathes of pioneering retail technology has been installed at its new store.

These include digitally enabled fitting rooms, which allow customers to communicate with staff via an interactive touch screen so they can get different items or sizes brought directly to them, and even purchase their items directly.

Fitting rooms are also fitted with customisable lighting, offering five unique environment settings.

It has also introduced Memory Makeover mirrors, which record beauty demonstrations and make-up tutorials which can then be emailed to customers.

Sunglass Memory Mirrors provide a similar service, allowing customers digitally try on a range of sunglasses, and record themselves doing so.

Digital directories, located at each of the store’s entrances allow customers to search departments, vendor locations and in-store events, while its Rockbot audio system allows customers to access the store’s playlist like a digital jukebox.

“This store recognizes our brand’s history and heritage while adapting to how the next generation of luxury customers shop,” Neiman Marcus chief executive Geoffroy van Raemdonck said.

“Neiman Marcus Hudson Yards will be all about providing physical and digital experiences in a way not seen at other stores, creating a personal customer experience that is seamless and magical.”

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