Instagram is due to launch a checkout feature for mobile platforms, allowing users to buy items directly from the app as it continues its push into ecommerce.
The social media behemoth announced its checkout service today, which allows retailers and influencers to sell their goods directly through the Instagram app in exchange for a sellers’ fee.
More than 20 leading brands have already said they will incorporate the service into their Instagram accounts, including Adidas, Nike, Dior, H&M, Mac, Prada, Uniqlo, Zara and Michael Kors.
Customers will now be able to store their payment data in the app in order to streamline the buying process and will be able to purchase any item with a blue “checkout on Instagram” button bellow the image.
By tapping the new button, you’ll be asked to provide you email address, enter your delivery information and choose your payment method, just like a fully-fledged ecommerce site.
This follows a dramatic shift towards encouraging purchases via the platform throughout last year, introducing its “shopping collection” section in November, allowing users to save items they want to buy in their saved posts.
In September the Facebook-owned app added a shopping tab to its “explore” page, after introducing shoppable adverts for the first time in March.
Prior to that, it was revealed that Instagram was working on a standalone shopping platform, aiming to capitalise on the 25 million business accounts it currently boasts.