Apple launches Apple TV Plus, Apple Arcade and Apple Card
Apple has officially revealed its anticipated TV streaming service, alongside its own credit card and gaming service.
During an unprecedented event yesterday at its headquarters California, Apple revealed three brand new software focused services, marking a major shift away from its historic focus on hardware.
First and most hotly anticipated was its Apple TV plus service, predicted by many to be its own version of take on Netflix.
Launching in Autumn, Apple TV Plus will not offer users a back catalogue of third-party content like Netflix, instead subscribers will have access to a catalogue of Apple’s originally created TV shows and movies.
Though little was revealed about the content set to be featured on the paid-subscription service, it is understood that Apple has piled over $2 billion into its content and enlisted the help of stars including Oprah Winfrey.
In a further departure from its key rival Netflix, TV Plus will not be available as a standalone app, instead it will be accessed through Apple’s existing TV service.
Apple TV is also set to be expanding across more platforms in the coming months and starting in May it will offer paid add-on subscriptions to third party content from partners like HBO.
Next, Apple unveiled a new game subscription service called Apple Arcade also set for release in Autumn, which unlike Google’s recently announced Stadia service, will not stream games.
Instead it will allow users to download any of the 100 new exclusive games coming to the platform to their iPhone, iPad, iMac and Apple TV, alongside a range of curated games from its existing catalogue.
Though pricing has not yet been revealed, it is due to launch in over 150 countries and Apple will reportedly help fund the development of its exclusive games.
As if that wasn’t enough, Apple also revealed the Apple Credit Card in partnership with Goldman Sachs.
The card will be tied to Apple Pay, working globally where the payment service is accepted, and allowing users to track spending via the Wallet app on iOS placing a particular focus on transaction privacy.
Users will get a two-per cent cash back on all Apple Card purchases, rising to three per cent on all items bought via the Apple store, and no common fees like foreign-transactions or late fees will be included.
A physical titanium version of the card is also being offered, which will allow users to purchase items where Apple Pay is not accepted.