Amazon is planning to launch thousands of satellites into orbit in an effort to provide high-speed internet to any place on earth.
According to CNBC, the retailer is working on Project Kuiper and will see 3236 satellites launched into orbit as it seeks to disrupt yet another market, taking on tech rivals like Tesla who are launching similar initiatives.
This will provide “connectivity to unserved and underserved communities around the world”, representing a huge opportunity for Amazon to grow its cloud services.
“Global internet is a huge opportunity, especially for someone like Amazon with cloud services,” ARK Invest analyst Sam Korus told CNBC.
“If you get everyone access to the internet then you’ve just doubled your total addressable market for e-commerce, cloud, internet and any other business Amazon wants to do.”
This has the potential to grow Amazon’s customer base by billions by granting internet access to roughly half the world’s population which currently has no internet access.
Analysts speaking to CNBC added that Amazon already has the potential to overtake other rivals in this space, thanks to its already extensive network across the globe.
In November Amazon also launched AWS Ground station, an arm of its business which will build 12 satellite facilities to provide the link between its satellites and the ground.
Amazon is understood to have already begun building the satellites, but its network is not expected to be fully functional for a few years.