Apple to open 6th London store in Knightsbridge

Apple is due to expand its presence the capital and open its sixth London store in Knightsbridge.

According to the Evening Standard, the tech giant has agreed a deal with property asset manager Chelsfield, to open a 20,000sq ft store in the heart of Knightsbridge.

Its latest store will be positioned between department store Harrods and Harvey Nichols, and will count handbag retailer Furla and Diesel as its neighbours.

READ MORE: Apple stocks fly as it releases string of products ahead of streaming service launch

The retailer is understood to be in the process of renovating its stores with modernised designs, and currently trades from 506 retail stores across 24 countries, including 272 in the United States and 38 in the UK.

This includes five stores across many of London’s key shopping districts like Regent Street, Covent Garden and Westfield Stratford.

Despite continuing to expand its physical store estate, falling iPhone sales have led Apple to direct its core offering more towards services, announcing a swathe of new initiatives including a streaming service to rival Netflix last month.

Click here to sign up to Charged free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.