Primark is understood to be considering making the jump to online retail for the first time since its inception in 1969.
During the opening of the largest Primark store in the world earlier this week, its chief executive Paul Marchant informed analysts that the budget fashion giant was considering trialing a click-and-collect service.
Marchant said that the move would allow the retailer to supply its full range to customers at smaller stores in its UK estate, but added that it was likely to be a limited trial by region and product group.
This marks a significant shift for Primark which has historically steered clear of online sales due to its low-price points making delivery difficult to achieve.
However the finance director of Associated British Foods (ABF), which owns Primark, John Bason said that if there were any opportunities for Primark online “it would be click and collect”.
It also already has a strong online presence on social media, boasting 7 million Instagram followers and 236,000 Twitter followers.
Its budget price point would put it in direct competition with online giants like Boohoo, and Missguided.
Despite these hints, Primark has remained clear that it will continue to focus on its bricks-and-mortar presence, with executives adding that it could add a further 1 million sq ft to its existing 7 million sq ft UK estate.