AO.com has become the latest retailer to integrate augmented reality (AR) technology to its shopping experience, as it launches a new feature to tackle returns.
Those shopping on AO.com via an Apple smartphone will now be able to virtually place items in their homes, testing the size and fit before purchasing.
Users can access the AR technology via specific product pages, and is now available to test on a Samsung 55” TV, to be rolled out across more products in the near future.
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“Augmented reality means customers don’t have to use their imagination or a tape measure to figure out if a product will look right or fit in their home,” said David Lawson, MD of AO.com.
“One of the most common reasons for a product to be returned to AO is because it didn’t fit in the space it was intended for. With augmented reality, customers will now be able to put a product in their home and decide whether it’s the right one for them, meaning they get the product they want quicker and more easily.”
Augmented reality technology is proving increasingly popular with retailers selling large bulky items like furniture, allowing customers to accurately visualise items within their homes before parting with a hefty price tag.
Ikea offer a similar service called Ikea Place, which launched in 2017 and lets users virtually test large swathes of the brand’s extensive catalogue, before redirecting them to purchase online.