Ethical shopping app CoGo secures £300,000 in funding
Ethical shopping app CoGo has secured £300,000 after a successful funding round which it aims to use to help reach more people.
CoGo, which launched in the UK in January, is a free mobile app which allows users to input their ethical preferences such as animal cruelty free, made in the UK or vegan, and will then share with them all the retailers and restaurants who meet the criteria in their local area.
READ MORE: Hands On with the CoGo app
Its latest funding round was led by members of investment platform Conduit Connect and a series of angel investors and family offices.
“A key objective for us is to enable consumers to play a role in the future of their planet by giving them informed choices about which companies they should support based on issues they care most about,” CoGo founder and chief executive Ben Gleisner said.
“This investment will bring us closer to achieving our ambition to reach more people, by giving us the resources to expand across the UK and to enhance features to the app that will benefit both consumers and businesses.
“They include capabilities to harness the power of Open Banking data and integrating data from other sustainable and ethical business accreditations.”