PR disaster for Samsung as its Galaxy Fold breaks for some after 2 days

Samsung’s flagship foldable phone, which costs nearly $2000 (£1500), has already been found to have major issues just days after it was released for review.

Tech journalists around the world received the Galaxy Fold earlier this week for review, and reports have already emerged of a myriad of issues with the device, including a defective hinge, screen distortion and flickering, and users mistakenly removing part of the screen thinking it was a screen protector.

Yesterday CNBC posted a review of the phone, stating that its review model had stopped working after just two days of use, with the left side of the screen flickering consistently.

This problem was also noted by other journalists, but they said they had mistakenly removed the top layer of the screen thinking it was a screen protector.

READ MORE: Samsung under intense pressure as Galaxy Note 7s continue to explode

The Verge also reported a bulge emerging between the screen and hinge which ultimately broke the screen.

Samsung told The Verge in response to the reports: “A limited number of early Galaxy Fold samples were provided to media for review. We have received a few reports regarding the main display on the samples provided. We will thoroughly inspect these units in person to determine the cause of the matter.

“Separately, a few reviewers reported having removed the top layer of the display causing damage to the screen. The main display on the Galaxy Fold features a top protective layer, which is part of the display structure designed to protect the screen from unintended scratches. Removing the protective layer or adding adhesives to the main display may cause damage. We will ensure this information is clearly delivered to our customers.”

The mobile giant began taking pre-orders for the phone last weekend, running out of availability quickly.

However, the latest reports may deter customers from placing further pre-orders when another batch are released.

This is not the first time Samsung has endured a PR disaster with one of its flagship phones, after numerous Galaxy Note 7 batteries began to explode in 2016.


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