Decathlon launches new cashierless store in California
Decathlon has launched a brand new 47,000sq ft cashless store in which its staff will exclusively use iPhones to process payments.
The sportswear retailer opened its “experiential retail centre” in Emeryville California, marking its first fully operational store in the US in 12 years.
It is equipped with NewStore’s omnichannel platform, which uses Apple’s iOS to allow roaming staff to process payments on their iPhone via the NewStore Associate App.
This app can accept gift cards, credit cards, Apple Pay or NewStore’s Checkout payment technology, and is also linked to the store’s security to ensure items that have been paid for don’t set off alarms.
Associates will also be able to fulfil orders that the customers have paid for online, as well as handle returns via the system.
“NewStore allows Decathlon to put more associates on the store floor where they belong,” Decathlon USA’s chief information officer Tony Leon said.
“They are armed with iPhone and ready to help customers as opposed to being stuck behind a cash wrap waiting to process transactions with a clunky old POS.”
Decathlon currently trades from 1444 stores in over 48 countries, but has been absent from the US for over a decade.
Last spring it opened a “lab store” in San Francisco to develop and test new technologies.