Amazon staff can pinpoint where you live via your Alexa


Amazon employees working on improving its Alexa service are reportedly able to gain access to users’ location data, addresses and phone numbers.

Earlier this month it was revealed that thousands of Amazon staff are employed to review Alexa recordings, which start the moment a user says the activation word Alexa.

These auditors transcribe and analyse recordings of a range of commands given to Alexa in order to try and improve Alexa.

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According to Bloomberg, staff in Romania, Costa Rica, India and the US have access to users’ personal information, including their geographic coordinates which can easily be used to locate a user’s address.

There is understood to be no indication that any staff have used this information to look up a customer’s home, but the revelation has poured fuel on the already difficult subject of privacy.

“Access to internal tools is highly controlled, and is only granted to a limited number of employees who require these tools to train and improve the service by processing an extremely small sample of interactions,” a spokesperson for Amazon said in response to the claims.

“Our policies strictly prohibit employee access to or use of customer data for any other reason, and we have a zero tolerance policy for abuse of our systems. We regularly audit employee access to internal tools and limit access whenever and wherever possible.”

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