Alibaba is offering customers the chance to buy now and pay later thanks to a new partnership with both Klarna and Adyen.
The Chinese retail giant’s international arm AliExpress will now offer customers from the Netherlands, Germany, Austria and Finland flexible payment options.
Dutch payments giant Adyen, Swedish payments firm Klarna and AliExpress’ payments company Alipay have all joined forces to offer the service, which will reportedly be rolled across additional markets later this year.
“Klarna’s Pay later has established itself as one of the most preferred payment alternatives across certain European markets, with high demand from consumers and we are excited to add this popular option to our checkout on multiple markets,” AliExpress’ Cheer Zhang said.
This comes just days after AliExpress announced it would allow sellers from Russia, Turkey, Italy and Spain to register and sell their products on the platform, with plans to also roll the service out to more countries in the near future.
Until now AliExpress has been used solely to sell goods from Chinese manufacturers to the over 150 countries around the world, marketed by the company as a digital silk road.
The service, dubbed “local to global”, is seen by some analysts as an attempt to offset falling sales in Alibaba’s home market as China’s economy continues to adjust.