Walmart intensifies Amazon rivalry with 1-day free delivery roll-out
Walmart exacerbated its rivalry with Amazon as it confirmed plans to slash its shipping times to just one day.
Following Amazon’s announcement last month that it would spend nearly $1 billion halving delivery times for its Prime members to just one day, Walmart hinted that it would offer “one-day free shipping… without a membership fee” in a tweet.
It has now confirmed these plans, announcing that any shopper spending over $35 will now be eligible for one-day delivery on over 200,000 items.
The service will be rolled out in Las Vegas and Phoenix and southern California in the next few days, before expanding across the US in the coming months with the goal of reaching around 75 per cent of the population by 2020.
“Contrary to what you might think, it will cost us less — not more — to deliver orders the next day,” Walmart’s ecommerce president Marc Lore said.
While Amazon is continuing to increase its distribution network across the country, currently boasting 75 fulfilment centres and 25 sortation centres, Walmart already has a network of 5000 stores spanning the country, with 90 per cent of the US living within 10 miles of a Walmart store.
The announcement comes ahead of the world’s largest retailers quarterly results tomorrow, and shows