Lidl launches 3-hour delivery service in US
Lidl is due to begin offering home delivery in the US as part of a new partnership with digital retailer Boxed.
The partnership will now see Boxed licence parts of its end-to-end delivery technology to the German discounter, offering an assortment of Lidl’s snacks, fresh meat and produce, beverages and home essentials to Boxed customers in parts of New York and Georgia.
Boxed’s employees will then select the items from Lidl’s stores and deliver them in as little as three hours.
The six-month pilot programme, which will kick off next month, is reportedly “just the first test”.
“But as the partnership gets deeper, we can bring a lot more to the table… Partnering with Lidl certainly would not have happened if we had merged with anyone a year ago,” Boxed cofounder Chieh Huang said.
“Food retail across the globe is probably even more in flux than it was. The opportunities for us are even larger today.”
Though Lidl’s presence in the US is modest compared to its operations across Europe currently trading from only 68 stores, Boxed has seen a rise to prominence as one of the leading food delivery start-ups in the US, having raised a total of $250 million in funding and attracting the attention of Kroger, Amazon, Target and Costco.
This comes as Lidl hailed the success of a further delivery trial in Belgium, which sees its goods delivered by bike, alongside a similar partnership with Italian delivery company Supermercato24 in January,