A Canadian retailer has begun testing a delivery system which will delivery groceries to customers in subway stations, allowing them to collect their orders on their daily commute.
Grocery giant Loblaw, which saw ecommerce sales top $500 million last year, has partnered with the Toronto Transit Commission (TTC) to begin testing the radical new delivery pilot at three stations across the city.
Customers can order items using Loblaw’s PC Express mobile app before 11am, and collect them at Finch, High Park or Islington subway stations between 4pm and 7pm the same day on Mondays, Wednesdays and Fridays.
This service will also be available at High Park station on Saturdays and Sundays for orders made before 9am.
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Temperature controlled PC Express vans will take orders from local Real Canadian Superstores, also owned by Loblaw, to the stations and distribute them pickup sites at the stations.
“PC Express will make Toronto commuters’ lives a little bit easier by putting their groceries right on their transit route home,” Loblaw Digital’s senior vice president Herman Paek said.
“As we cover the GTA (greater Toronto area) with easy grocery pickup and delivery options, we’re helping our customers live their lives uninterrupted, spending more time doing the things they love.”
This follows a similar pilot last year which allowed customers to collect their groceries from six GO train stations in self service lockers or kiosks.