L’Oréal is set to launch a new AI-powered app able to diagnose acne and give users product recommendations on Alibaba’s platform.
The beauty giant is set to launch The Effaclar Spotscan feature on Alibaba’s Tmall and Taoboa apps in June.
Alibaba’s teams used AI and deep learning to scan 6000 scientific images of acne skin collected by L’Oréal to develop the tool, which is reportedly able to determine the type of acne and offer personalised advice and skin care recommendations based on a customer’s selfie.
According to the Chinese tech giant, 80 per cent of young people suffer from acne in the country, but there is the equivalent of one dermatologist for every 60,000 people.
“Millions of consumers on Alibaba’s Tmall and Taobao are plagued by acne,” general manager of Alibaba Cloud EMEA Wang Yeming said.
“Through AI technology, they can now gain a better understanding of the state of their skin and choose the skincare solutions that are right for them, in an effective and convenient manner, without even having to leave their homes.”
L’Oréal’s chief executive of China Stéphane Rinderknech added: “L’Oréal Group has a vision of transforming into the champion of beauty-tech companies. And China, as the important digitalization and innovation hub for L’Oréal Group, is the most powerful driving force.
“Today, Effaclar Spotscan is a milestone for us to create a disruptive beauty experience with open innovation, and bring a better life for people around the world.”