Yoox Net-a-Porter (YNAP) has unveiled a major upgrade to its Net-a-Porter iOS app, with a new shoppable editorial platform intended to give readers a seamless path from content to purchase.
The launch focuses around a new design system called Hive, built in-house allowing YNAP to quickly launch new features via modular and reusable components.
This means customers will soon start to see personalised content thanks to YNAP’s data analytics technology.
“Our new app is perfect for the Net-a-Porter woman to access the world-class content, unrivalled product curation and exceptional services she wants,” said YNAP president of luxury division Alison Loehnis.
“The new design is smooth and intuitive, giving our world-leading brands an even more visual platform and elevating our digital content experience to new heights.”
“As a mobile-led business, always seeking to innovate, the technology allows us to be even smarter behind the scenes, meaning we can give everyone a unique Net-a-Porter experience that will be further personalised over time,” added Loehnis.
At the moment over half of YNAP purchases are made on mobile devices. Last week the group was also among the first retailers to launch a shoppable Instagram Checkout account, allowing YNAP’s combined 4.5 million followers to shop its products without leavign the Instagram app.
“Millions of customers visit our apps every day expecting the very best in terms of luxury experience. Harnessing the unparalleled design and technology expertise of our teams, the updated Net-a-Porter app is yet another significant step in our journey to deliver luxury content, product and service in new and better ways, engaging our customers around the world,” said YNAP global chief operating officer Olivier Schaeffer.