JD.com has launched a new programme which will see it offer manufacturers the tools to sell directly to consumers on its platform.
The Chinese ecommerce giant’s new system will give manufacturers a low entry cost route and reduced company inspection times, allowing them to become online retailers themselves across JD.com’s platforms.
It is expected to give more than 100,000 manufacturing companies across China an easy route to direct commerce, and will also grant them free access to the marketing tools that JD.com currently offers on its platform, allowing them to reach target customers in third and fourth-tier cities with ease.
Furthermore, manufactures who work within clothing, shoes, baggage, outdoor equipment and daily household goods will be exempt from platform usage fees until December 31 2019.
The move is reportedly designed to allow for lower circulation costs in supply chains, making items cheaper for customers across the marketplace.