Microsoft to open first ever UK store in Oxford Circus

Microsoft is due to open its first ever UK flagship store in the heart of London giving customers the “chance to explore and get hands-on with technology.”

The tech giant’s new 21,932sq ft store, located in the centre of London’s busiest shopping district Oxford Circus, is due to open its doors to the public on July 11.

Spread across three floors, its new store will feature video walls running throughout the store and interactive zones where customers can get hands on with Microsoft’s Surface, Xbox, its PC Gaming offerings and mixed reality with its HoloLens.

It will also include an Answer Desk, a dedicated tech support area where customers can receive training, repairs and advice about any Microsoft product.

READ MORE: Microsoft expected to launch its own ecommerce platform to rival Shopify

Continuing its focus on experience, Microsoft will also install a Community Theatre, a STEM learning space which will host free workshops and programmes throughout the year.

The brand only has retail stores in New York and Sydney, but has other locations including three gaming studios, a start-up hub and a research lab in the UK.

“This will be more than just a store. Customers will have the chance to explore and get hands-on with technology,” the new store’s manager John Carter said.

“We’ve got a passionate group of store associates ready to bring the experience of tech alive for customers. Unique to any job in retail, there will be many ways for us to give back to our communities, help them build connections and grow.”

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