Lush is due to launch an experimental high-tech store in Shinjuku, Japan, including 24-hour digital shoppable windows and its own dedicated AR app.
The ethical cosmetics giant has opened its latest “technology-led” store, six months after launching its #LushLabs concept store in Harajuku.
Its new store will be spread across three floors, with a fourth to open in the future, and like its predecessor will showcase a curated range of Lush’s best products, all of which can be scanned by a dedicated AR app.
The Lush Labs app, launched earlier this year, allows users to receive detailed ingredient information and “how to use” demonstrations digitally by scanning them.
The app utilises the experimental Lush Lens feature and machine learning to recognise every product in store via the shopper’s smart-phone camera, and provide them with all the information they need.
Its most recent iteration will now include text in English, Korean, Japanese and simplified Chinese, and also allows users to browse products by scanning its digital shoppable window, active 24-hours a day.
The second floor of Lush’s new store uses technology to create a “surreal sensory experience”, using data from sensors to map the customers position and movement, activating sounds from within the displays.