Morrisons and Amazon have announced plans to expand their “ultra-fast” same-day online grocery delivery service to more than double the number of cities, while launching its own page on Amazon Prime.
The service currently offers Prime members in parts of London, Birmingham, Leeds and Manchester delivery within just one hour of purchase, and Morrisons full range of items.
Now Prime subscribers in Glasgow, Liverpool, Newcastle, Sheffield and Portsmouth, with plans to expand “Morrisons at Amazon” across more cities in future years.
Morrisons is also due to launch its own retail site on Amazon’s Prime Now website and app selling directly to consumers but will reportedly continue to supply Amazon as a wholesaler.
“We have greatly valued our relationship with Morrisons since the launch of the Morrisons store on Prime Now in the UK in 2016 and expanding this relationship enables us to offer Morrisons high quality grocery selection to even more Prime members,” Amazon UK country manager Doug Gurr said.
“With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery.”
Morrison’s chief executive David Potts added: “Morrisons conveniently located local supermarkets and Amazon’s very popular website and customer offer are an ideal combination, offering ultra-fast same day grocery home delivery for customers in and around cities across Britain.
“Amazon has been a valued partner of Morrisons for over three years, and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital light growth opportunity for Morrisons.”