Prada has expanded its fast-growing ecommerce business into the lucrative Chinese market as it partners with JD.com to launch a flagship store.
The iconic Italian luxury fashion brand launched its authorised flagship store on JD.com’s platform yesterday, offering its entire upcoming autumn/winter collection to the site’s 300 million global customers.
As part of an effort to boost the online presence of all of its sub-brands, the partnership will also see Prada Group’s Car Shoe and Miu Miu brands launch flagship stores on JD.com.
In 2018 Prada reported double digit growth in its online business, and this latest move represents a continuation of its developing digital strategy.
“Prada is synonymous globally with the highest taste in fashion and luxury, and it is truly an honor to welcome them to our online platform,” JD.com’s president of international business Kevin Jiang said.
“International brands are increasingly recognizing the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.”
This comes just days after online luxury fashion giant Farfetch announced the launch of its flagship on JD.com, two years after the Chinese ecommerce giant purchased a $397 million (£313.59 million) stake.