Samsung has released major details about its upcoming high-tech retail space in Coals Drop Yard, due to open later this year.
Dubbed Samsung KX the experience-focused store, which was announced in June last year, is set to serve as a showcase of Samsung’s “latest and greatest” technology.
Set to occupy the “very centre” of Coal Drops Yard, the shopping centre in the heart of London’s Kings Cross which opened in October 2018, Samsung KX will features a raft of interactive features.
These include a 10-metre-wide curved Samsung screen which will allow shoppers to use the Galaxy S10 “spray can” to draw on.
It will also serve as the stage for a range of performances from local talent, film nights and immersive wellness classes, as part of various partnerships with the liked of charity Small Green Shoots, Central Saint Martins and the Young Film Academy.
READ MORE: Coal Drops Yard gets official opening date
Cookery masterclasses, mixology sessions and supper clubs will also be hosted in a dedicated kitchen space, showcasing Samsung’s latest kitchen tech.
Other activities set to be launched at the flagship store include a digital cockpit, where users can “experience the future of automotive”, DJ Galaxy where users learn music with the help of LED sound visualisation, and 3D Me where users can create mini-3D figures of themselves.
“Our expert teams have been working with the King’s Cross community behind the scenes to create a destination that truly conveys and fulfils their needs,” director of Samsung KX Tanya Weller said.
“Combine that with the innovation of Samsung and varied interest areas of London, and we have an exciting prospect to bring to life, and actually enabling people to really ‘do what you can’t’.”