Ted Baker has launched a new “ship from store” service allowing customers to order items directly from its stores, instead of its central warehouse.
As part of a new partnership with order management specialist OneStock, Ted Baker store staff will now receive online orders through a new app, and be requested to either pick the items ready for click-and-collect, or post them directly to the consumer.
This new system will significantly reduce delivery and pickup times, while reducing logistical costs and the brands carbon footprint.
Once an order is placed, qualifying Ted Baker stores will compete to claim and fulfil the order, providing incentive to ensure the order is fulfilled as soon as possible.
Its new initiative with OneStock, which also currently works with Monsoon, Jigsaw and Whistles, will first be rolled out in the UK, before expanding the US, the Middle East and Asia.
“The main drivers for the ship from store project are to enable greater product availability on Ted’s website while maintaining a better sell-through rate of full-priced items within the store,” Ted Baker’s head of global retail operations Clare Harrison-Empson said.
“OneStock will aid us in offering a seamless experience and delivery process for customers, keeping pace with the ever upward-shifting expectations placed on their favourite brands.”
OneStock’s chief executive Romulus Grigoras added: “To succeed at omnichannel requires retail agility. A distributed order management system will enable Ted Baker to give customers a smooth shopping journey and increase sales.”