Amazon has launched yet another way for customers to access their online deliveries as it launches a new “Counter” service with US pharmacy giant Rite Aid.
As the name suggests customers will be able to collect their Amazon orders from across the counter at participating retailers, aiming to build its click-and-collect service beyond its Amazon Locker scheme.
The service will initially be rolled out across 100 Rite Aid stores, before expanding to over 1500 by the end of the year.
Amazon will then hope to introduce the programme to a range of other smaller retailers who do not have room to accommodate its lockers.
The service, which sends the customer an email complete with a unique barcode when their package is waiting in-store, will work with existing shipping options and will not cost any extra.
“Overall, we want to give every Amazon customer the option of an alternative delivery location,” world director of Amazon Hub Patrick Supanc said.
“They’re being introduced to Amazon customers, and Amazon customers are getting to know that store. That additional footfall into their stores translates into additional sales for those partners.”
The service has already been trialled in the UK with fashion retailer Next, as well as with various retailers in Italy including Giunti Al Punto Librerie, Fermopoint and SisalPay.