Brazilian grocer GPA latest to launch cashierless store format

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Brazilian grocery retailer GPA has announced plans to open its first store using facial recognition and scan-and-go technology by the end of the year.

GPA, which is a subsidiary of French retail giant Casino, is set to become the latest major retailer to attempt to take on Amazon Go as it announces plans to open a cashierless store in Sao Paulo in December 2019.

It has enlisted the help of tech giant Microsoft to develop the technology, which will also include the installation of digital lockers which allow users to order goods online and collect from a designated locker at their convenience.

READ MORE: Amazon Lockers to be installed in 1000 Casino stores as partnership extended

“People already use their mobile phone when shopping in our stores to activate promotions in the apps or skip the lines … Now we want to develop more robust solutions that can be rolled-out to other stores,” GPA’s director for digital transformation Antonio Salvador said.

This comes as a growing number of retailers announce plans to delve into cashierless store technology, with UK grocery giant Tesco announcing plans to introduce the concept in its store last week.

GPA has more than 1000 stores across Brazil and has seen its share prices jump more than 17 per cent this year alone.

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