Abercrombie & Fitch is set to roll out its “buy now, pay later” service to UK and US customers as it expands its partnership with Klarna.
The fashion retailer, which currently offers Klarna’s pay later service to customers in Germany, will introduce its “Pay in 3” product to UK customers, and “Pay in 4” product to US customers later this year.
These allow customers to pay for their items in three and four equal instalments respectively, over a two-month time period.
“Since our customers are the centre of all we do, we strive to offer options that meet their growing needs,” Abercrombie & Fitch’s chief information officer Matt Weger said.
“We aim to provide engaging, seamless brand experiences from product discovery to checkout and fulfilment, and adding Klarna, which has already seen success with our customers in Germany, supports that goal.”
This comes after a similar tie up between Klarna and Quiz was announced in May, while the payments giant launched its new app allowing users to pay in instalments interest free with any retailer in the US.
Its chief commercial officer Michael Rouse added: “At Klarna, we are delighted that A&F Co. is part of our global portfolio of retail partners.
“Our continued partnership is based on a shared vision that the future of retail consists of a high touch shopping and payment experience, which will not only drive engagement and reach, but also build customer loyalty.”