Amazon’s video streaming platform for gamers Twitch will be transformed into a shopping channel during Prime Day, which is expected to top $6.7 billion in revenues this year.
The retail giant, which acquired Twitch in 2014 for nearly $1 billion, will utilise its wildly popular streaming site in a bid to maximise sales during this years Prime Day shopping event, which is predicted to see revenues jump 60 per cent on last year.
Twitch is the leading live streaming video service for video games, commanding 15 million daily active users throughout 2018, alongside 2.2 million monthly broadcasters.
From 10am to 10pm on July 15 and July 16 Twitch will host the “Twitch Sells Out” sales event, in which popular streamers will showcase special deals on games, electronics and specially curated items
This is expected to boost what is already shaping up to be Amazon’s biggest Prime Day ever, rising from $4.19 billion last year to $6.70 billion this year.
According to ParcelHero, Amazon’s main goal during its sales event is to ramp up its Prime membership, going so far as to lose money on some of its sales.
“Amazon’s goal for its Prime Day events is not short-term profits but members,” ParcelHero’s head of consumer services David Jinks said.
“Last year it had more new members sign up on Prime Day than any previous day in its history. That’s what Amazon is looking for from the event.’