Samsung has officially pulled the plug on its AI-powered shopping app after just 18 months as usage rates continue to dwindle.
Samsung Mall was developed specifically for the Indian market, which is one of the retailer’s largest, and was included exclusively on a select number of Samsung handsets including the Galaxy On7 Prime.
The app, touted as a “one-stop online experience” when it launched in January last year, partnered with the region’s most popular retailers including Amazon, ShopClues and TataCLiQ.
It offered an AI-powered image search function, allowing users to snap a photo of an item they wanted before showing similar items available from participating retailers, alongside a price comparison function.
Samsung’s quiet cancellation of the service, which was first reported by TizenHelp, did not see it give a specific reason.
According to TechCrunch, Samsung Mall downloads dropped 38 per cent year-on-year in May to 275,000, while it dropped to number 1055 in India’s Google Play store, down from 487 the year prior.
In a notification sent to users Samsung said: “Thank you for your support, Samsung Mall will be discontinued, and service will not be available from 30th June 2019.”