Huawei has opened its largest retail store outside of China in the heart of Madrid as it seeks to show that “nothing has changed” despite US sanctions.
The Chinese tech giant’s new store will span 11,840sq ft and display its full range of products, which spans well beyond smartphones.
Dubbed “Huawei Space” the flagship will also offer free product training, expert masterclasses on photography, design, video and multimedia skills and technical support, offering customers the opportunity to experience its leading tech first-hand.
A second site is planned to be launched later this year in Barcelona.
This comes as Huawei continued to tussle with US President Donald Trump, who blacklisted the company in late May forbidding companies to trade with them.
It still poses a profound threat to Huawei despite Trump stating late last year that he would ease restrictions on the company.
One of the main obstacles Huawei is facing relates to the use of Google’s Android operating system on its smartphones, which have exploded in popularity in the west over the last few years.
Huawei could well be forbidden from using Android completely, in response the retailer is understood to be developing its own operating system Hong Meng, which its founder and chief executive says is “likely” to be faster than Google’s offering.
“Customers are and will always be our number one priority at Huawei, no matter what challenges we face as a brand.” Huawei’s western Europe chief executive Walter Ji said.
“We have opened this world leading flagship space in one of Europe’s most premium locations as evidence of our commitment to our customers, and to show that for our business, nothing has changed. This is the latest step in our continued ambition of bringing meaningful innovation to every person around the world.”