Etsy has announced plans to make “free shipping the norm” for all US customers as it seeks to quash criticisms over high delivery prices.
The online marketplace said it is set to begin offering its global sellers “numerous tools, resources, and customer support touchpoints to make it easy for them to” offer free shipping to their customers.
It plans to make free shipping on orders over $35 a core part of its offer for US buyers, and from July 30 will also prioritise companies which offer free shipping in its search results, aiming to drive traffic to its marketplace.
According to Etsy’s chief executive Josh Silverman, this initiative is a reaction to its customers concerns that “high shipping prices often deter shoppers from completing their purchases.”
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“By making free shipping the norm on Etsy, rather than the exception, we’ll connect more people with items that they love,” he added.
“Ultimately, we believe this will help increase marketplace conversion and order value, encourage repeat visits, and drive more sales for Etsy sellers.”
Its senior vice president Kruti Patel Goyal added: “We realize that offering free shipping may be a big step for some of our sellers, and we will be there to support them every step of the way.”