Kohl’s has launched its “single biggest innovative of the year” offering free returns on Amazon items across its store estate.
The US department store giant will now accept unpackaged Amazon returns across its entire network, totalling more than 1100 stores across the US, following a successful pilot programme .
A designated counter in Kohl’s will accept eligible Amazon items for return without the need for any packaging or even a postage label, free of charge.
According to a data from Earnest Research, Kohl’s trial of the service in stores in Chicago had a positive impact, seeing growth in sales, transactions and customers outpace stores elsewhere.
“The nationwide rollout of the Amazon Returns program is our single biggest initiative of the year,” Kohl’s chief executive Michelle Gass said.
“Our top strategic priority is driving traffic, and this transformational program does just that. It drives customers into our stores, and we are expecting millions to benefit from this service.”