Carrefour France invests in Symphony RetailAI

Carrefour France has signed on a new deal with Symphony RetailAI, in order to improve its warehouse replenishment, inventory flow optimisation and supply chain insights solutions.

As part of an on-going collaboration between the two companies, Carrefour will use Symphony’s insights to optimise its inventory availability across its omnichannel and multi-format business. 

Symphony RetailAI, the leading global provider of AI-enabled revenue growth management solutions and customer-centric insights for retailers, will now work with the grocer in its domestic market, across its 90 warehouses in France and through its supply chain.

READ MORE: Carrefour launches cashierless store where shoppers pay using facial recognition

“In a highly competitive and ever-changing retail market, more than ever, the supply chain is at the heart of our customer satisfaction and sales performance,” says Carrefour France procurement transformation director Franck Noel-Fontana. 

“The collaboration with Symphony RetailAI will enable us to drive our omnichannel supply chain even more efficiently and improve our service rates, to better serve our distribution network and our customers.”

“We’re proud to be part of Carrefour’s effort to optimize its omnichannel strategy and delighted that the retailer has chosen Symphony RetailAI solutions to meet one of the major challenges of retail today: to make the supply chain a central competitive advantage to fully service the customer promise,” said Symphony RetailAI chief strategy officer Patrick Buellet.

It’s the latest in a series of strategic moves by Carrefour to step up its tech game.

Last month Carrefour revealed a new cashierless concept store which allows users to pay using facial recognition.

The French grocery giant is setting its sites on Amazon Go, and has launched a high-tech new concept store in its head office in Massy, France.

Dubbed “Flash” the store spans 500sq ft and offers customers a range of around 1300 items which, like in Amazon Go stores, are tracked by cameras and sensors.

Any items customers pick up will be automatically registered to their digital basket, and they can then pay for the items by simply looking in a camera which will scan their face.

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