Online marketplace Ebay has launched a new advert satirising Amazon Prime Day’s “parade” of deals starring an “honest Alexa”.
Tapping into the rising disillusionment of the Prime Day sales, a human girl named Alexa mocks the 48 hour sale from the online retail giant, describing it as “a holiday Amazon totally made up to get people excited about its parade of deals, real parades don’t charge a membership. They will mostly have deals on random stuff nobody wants, they are mostly trying to clear their warehouse.”
Ebay is one of many retailers using Amazon’s artificial holiday to further its own sales, promising its own “Crash Sales” if Amazon itself crashes from visits.
Ebay has been offering discounts of up to 50 per cent on leading technology brands including Apple, Samsung, KitchenAid, Garmin and LG during Amazon’s 48-hour Prime Day event which began yesterday.
Although there haven’t been any reports of Amazon’s sites crashing so far, if it does crash during the event, Ebay has promised to pile on more “too-good-to-be-true” deals to abate shoppers need for a tech bargain.