Amazon Prime Day 2019 breaks new records taking in more than Black Friday and Cyber Monday combined

Amazon’s longest ever Prime day has again broken new records, raking in sales totalling more than last year’s Black Friday and Cyber Monday events combined.

Prime Day 2019, which was stretched over a full 48 hours this year, saw Prime members purchase 175 million items, up significantly from the 100 million items sold across 2018’s 36-hour sales event.

It also saw more new Prime members sign up on July 15, the first day of this year’s sales event, than any other day in its history with July 16 trialling close behind.

The retailer said that its worldwide Prime members saved more than one billion dollars on purchases, with millions of items shipped in one day or less.

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Once its runaway sales were largely driven by discounts made on its own branded items, often selling for below cost, leading to the biggest sales day in its history for Amazon devices.

Top sellers included the Echo Dot, which was selling in the US for just $22 this year, alongside its Fire TV Stick with Alexa Voice Remote in both standard and 4K models.

“We want to thank Prime members all around the world,” Amazon chief executive Jeff Bezos said in a statement.

“Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”

In the US Instant Pots and DNA kits were the top selling items, while more than 100,000 laptops, 200,000 TVs, more than 1 million toys, 300,000 pairs of headphones and 350,000 luxury beauty products were sold.

As ever the sales event also helped rival retailers boost their sales, with retailers which generate more than $1 billion in sales seeing sales jump 68 per cent over the event, according to Adobe Analytics.

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