Japanese camera giant Fujifilm is due to open a new experiential store in the heart of London encouraging customers to “completely immerse themselves in the world of photography”.
The new three-storey 7520sq ft store is set to open in Covent Garden this winter, and will include various different zones each offering a unique experience.
Inside will be a Wonder Photo Shop where customers can purchase “a variety of photo services and products, while emphasizing creativity in a relaxed environment.”
Other zones will be focused on showcasing its entire range of cameras, including its popular polaroid Instax range, X-series and GFX lines.
It will also seek to teach customers about the best way to develop and print their photos.
“Fujifilm is passionate about the preservation of people’s memories and are committed to more than just keeping the spirit and culture of photography alive – we want it to thrive,” Fujifilm’s managing director Yoshitaka Nakamura said.
“This new experience centre, a Fujifilm first, will help us do just that, and I am proud that Fujifilm and photography will have a new home in London’s premier shopping, entertainment and cultural destination.”
Head of its new photography experience centre Theo Georghiades added: “Our new centre will put the customer at the heart of the experience as a place for everyone to completely immerse themselves in the world of photography, from picture taking to picture making.”