Google’s VP Bradley Horowitz joins Lyst to support tech development

Google’s vice president and Silicon Valley icon Bradley Horowitz has joined the board of the UK fashion start-up Lyst.

Lyst, which launched in Shoreditch in 2010, will now enlist the help of Horowitz to support product development and management as it continues to grow into one of the online fashion world’s most used search tools.

According to Lyst, which lets users search over 5 million products from more than 12,000 online fashion stores across 120 countries in one place, over 80 million shoppers used the service last year.

Horowitz, who previously headed up Google Plus and has spend more than 10 years at the tech giant, will maintain his role at Google while aiding Lyst.

Lyst is one of the UK’s most funded companies and is backed by fashion giant LVMH, which led a $60 million in funding round last year, bringing its total investment to $120 million.

For the year ending March 2018 Lyst reported revenues of £15.2 million, up from £10.5 million a year prior, while cutting losses to £2.5 million.

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“Bradley is a true product visionary, with a wealth of experience in building and scaling world-leading technology companies,” Lyst’s chief executive Chris Morton said.

“At this transformational time for the industry, his support will be invaluable as we continue on our mission to create the leading platform for all shoppers to search and discover fashion online.”

Horowitz added: “Lyst is in a unique position in terms of scale and technology, with the huge global fashion ecommerce opportunity to play for. This makes for a product with exceptional growth potential. I’m hugely excited to be joining the board.”

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