Amazon Go shoppers spend far less than they do at rival grocery stores

Shoppers are spending far less in Amazon Go grocery stores than at rivals and visit larger grocery stores nearly twice as often.

According the new research conducted by Earnest Research and seen by Retail Dive, customers in Chicago, Seattle, San Francisco and New York visited Amazon’s “cashierless” Go stores just two to five times per quarter.

Although shoppers visited rivals including Walgreens and Rite Aid at a similar rate, they were found to be spending between $20 and $25 per trip, compared to between $7 and $15 at Amazon Go.

READ MORE: Amazon announces 3 new Amazon Go stores

Larger grocery stores like Kroger and Publix dwarfed Amazon Go stores in both visits and average spend, with those surveyed visiting stores around 10 times per quarter and spending between $40 and $50.

The online retail giant’s cashierless grocery format, which uses sensors and cameras to determine what customers are placing in their baskets before charging their accounts automatically, currently trades from 13 stores across the US.

Last week it announced plans to open a further three stores in Seattle and Chicago as the brand continues to build its physical store presence in the US.

In September 2018 Amazon chief executive Jeff Bezos announced ambitious plans for its Go format, aiming to expand to 50 major city areas by the end of 2019, and to 3000 stores in the proceeding two years.

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