Co-op latest supermarket to challenge Amazon Go expanding cashierless tech to 30 stores
Co-op is dramatically expanding its cashierless payment technology allowing customers to “pay-in-aisle” in stores across the UK from late August.
The grocery retailer is expanding the technology into 30 more stores across England, Scotland and Wales, following a successful in early 2018.
Using the pay-in-aisle app customers can scan products using their own smart-phones as they walk around Co-op stores, and use Apple or Google Pay to purchase items with the touch of a button.
The app will also integrate the benefits of Co-op’s membership scheme, offering members a five per cent reward on all own-brand items.
“Technology is bringing unprecedented levels of change to retailing, with speed and ease key drivers for time-pressed consumers,” Co-op’s director of retail support Mark Pettigrew said.
“We know that people adopt technology at different speeds, and while cash is here to stay it is clear that it is increasingly playing a lesser role in society. Retailers need to adapt and be agile, and this App builds added choice and convenience into the retail experience for our members and customers, while appealing to new shoppers.
Co-op is the latest in a string of retailers to introduce cashierless technology in the wake of Amazon’s Go stores.
In April Sainsbury’s announced plans to open its first high-tech store in Holborn Circus in London, which operates with no manned or self-service checkouts.
Last month Tesco announced similar plans, and is understood to have enlisted the help of Israeli tech start-up Trigo Vision, which recently secured $7 million (£5.5 million) in seed funding, to help it develop the technology.
Trigo Vision has already developed cashierless system similar to Amazon Go’s, using cameras and machine learning to automatically track items customers pick up and add them to a virtual basket.
France’s Carrefour, Walmart in the US, and even sports retailer Decathlon are all rolling out the technology across their store estates.