Urban Outfitters has launched a brand-new subscription rental service as it becomes the latest retailer to invest in the billion-dollar online rental market.
URBN, the parent company of Urban Outfitters, Anthropologie and Free People, has officially launched Nuuly, an online rental service where customers will pay $88 per month and receive six items of their choice.
Unlike rival subscription services which curate items using alogrythms, customers will be able to select their own items from across URBN’s brands, currently stocking over 1000 styles with plans to add 100 more every week and triple its catalogue by the end of the year.
Alongside products from its three core brands, Nuuly will offer items from hundreds of third party retailers and some unique vintage pieces.
Customers will be able to keep their items for a full month, before using a prepaid label and reusable bag to return them, which Nuuly will then wash.
Nuuly will give customers the option to purchase items they have rented, often at a discounted price
It will handle the online rental process via a new custom-built digital platform, and ship goods from a dedicated fulfilment centre in Philadelphia.
“We see a real opportunity in the rental space, and we wanted to invest in that accordingly, building out a true lifestyle brand with a broad, inclusive assortment, as well as its own distinct brand voice and web experience for our shoppers,” Nuuly’s director of marketing Kim Gallagher said.