Depop opens first UK retail space with Selfridges
London-based fashion resale app Depop has opened its first retail space in the UK, after partnering up with Selfridges.
Depop has taken over the luxury department store’s Designer Studio up on the third floor, where it will trade for three months until October.
The marketplace app will use the pop-up to champion its top sellers, giving them space to curate a selection of rare vintage pieces, up-cycled items and accessories.
The pop-up will also host a range of workshops an events led by key sellers, looking to creating an immersive experience where visitors can discover new pieces and learn how to turn their own Depop accounts into a business, and bringing the Depop ethos to life.
“Coming together with a fashion authority like Selfridges is an exciting opportunity for members of our community to extend their reach offline and take their business to the next level,” said Depop chief marketing officer Peter Semple.
Depop has already opened two bricks and mortar stores in New York and London, while Selfridges is its first spot in the UK.
The in-store pop-up will also go full circle, with Selfridges making an exclusive selection of Depop clothes and accessories available on its own website.
The launch comes a few weeks after Depop secured a $62 million (£51.2 million) investment from a group of backers including General Atlantic to boost its international expansion and hire more engineering and data science experts.
To date, Depop estimates a third of all 16-24 year olds in the UK have used its app, with more than 90 per cent of its users under the age of 26, and counting 13 million users worldwide.