Currys PC World adds augmented reality to ecommerce website in “world first”
Currys PC World’s augmented reality feature has now been rolled out across its ecommerce site for the first time.
Its AR feature, previously only available via a separate Currys PC World Point & Place app, is now available to use on around 700 products across a range of categories on its website.
Point & Place AR, which can be launched by simple clicking a button below supported items, lets users manipulate an accurate 3D model of the item, and place it anywhere in their home.
By using WebAR syndication the AR technology, developed by Eyekandy and Flixmedia, enables web browsers to use the sensors in smartphones and tablets to virtually impose a size-accurate models onto users’ camera feeds.
This allows customers to determine how items will look in their home and more importantly if they will fit in the intended location.
Currys PC World, part of the Dixons Carphone group, believes this represents a world first, and plans to expand it to hundreds more products in the near future.
“Being able to visualise (those) items in your own home before you make a purchase is an incredibly exciting next step in our customers’ shopping experience,” Dixons Carphone’s ecommerce director Stuart Ramage said.
“Bridging this gap really makes a difference to customers – our app version of Point and Place™ AR has already seen an impressive sales uplift of up to 30% in some product categories.
“Integrating this AR technology directly into hundreds of products on our website makes shopping with us online and in store even easier and more immersive for customers.”