Amazon’s UK country manager says ecommerce and high street retailers should work “hand-in-hand to drive growth”.
Doug Gurr stated that retail isn’t either physical or online, and that retailers are beginning to realise customers want both, in recent piece published in The Herald.
After Amazon launched its first Clicks & Mortar pop-up concept store in Scotland last week, Gurr told the Scottish publication that customers “drive the change they want to see” in retail.
He added that Amazon has dramatically shifted its business model to align with this concept, seeing revenue from third party retailer jump from three per cent in 2000 to 58 per cent in 2018.
The new Clicks & Mortar pop-up, which offers local online-only retailers a two-week opportunity to sell items in store, was set up in response to many small online businesses “now looking to physical retail as a place to expand their customer base.”
Gurr adds that Amazon is “serious about bolstering retail in Scotland and across the UK” and called for ecommerce and physical retailers to “work together with a focus on customer needs”.
“Clicks and Mortar aims to demonstrate that for growing brands, the future of retail is not a competition between the high street and online,” he concluded.
“By embracing this simple fact, and by focusing on customer needs first, retailers of all sizes can continue to succeed and grow for the long-term.”