59 per cent of Gen Z shoppers want live stock information


High street retailers are losing customers by not displaying their store stock levels online, according to new research.

Cybertill’s latest study of 140 UK retailers with over 30 physical stores found that 61 per cent lack the technology to display information about in-store stock availability.

A reported 42 per cent of adults said they wanted this technology, rising to 59 per cent among Gen Z respondents.

Of the 36 per cent of retailers who do display live in-store stock availability online, just 18 per cent show the exact quantities.

According to Cybertill, displaying stock levels can increase the number of customers purchasing items online and collecting them in-store on the same day, despite only 16 per cent of retailers offering the service.

“Inventory management is a key component to omnichannel success,” Cybertill chief executive Ian Tomlinson said.

“More specifically, real-time, multi-location stock control that is accurate and customer-facing, such as displayed on the front end of websites, apps, or shelf-edge labels.

“I believe that offering these services is achievable, and not just reserved for big-box retailers. We’ve done this research to bring attention to a largely untapped omnichannel opportunity, and one that could have a big impact on retailers’ bottom line.”

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